I suppose the title here is another pun of sorts. Autumn, leading up to Christmas, is a major, often a defining season for publishers, booksellers and, obviously, authors. Seasons matter a bit less than they used to, many major titles appear in late winter or spring now (rarely midsummer, as media are on holiday too often, frivolous people that they are), but Christmas still matters a whole lot.
My other meaning, of course, is that the book business feels profoundly under siege these days, marginalized, anxious – autumnal, with fears of winter. Some of the literary fights that go on are a reflection of that. And that anxiety spills over in this season in particular, not just as a metaphor of autumn. Year-end sales are too critical.
This is one reason fall’s awards season looms so large. For literary fiction, often the only thing that will generate attention and sales is winning one of the major awards (Booker, Pulitzer, National Book Award, Giller…). Even a nomination is of only marginal sales benefit, usually. It isn’t unusual to see an added print run of 50,000 hardcovers for a major prize winner that had 3,000 (often less, in the UK) before the prize.
For spring books, the Christmas season can be a challenge. The October/November buzz has to be about new titles, and the nominees in the run-up to the major awards. There is nothing surprising about that. So how does an April book get attention or bookstore re-orders in November?
Well, one way is to appear on important Best of the Year lists. That brings a title back to people’s attention just in time for gift buying. And Christmas is usually the last shot for a spring hardcover, since the paperback, whether trade paperback size, or mass market, will be coming in the spring. (Hardcovers generally get a year or so before the paperbacks appear; e-book prices often drop at that point, too.)
Which is all to say I am really pleased this weekend by some developments for River of Stars. It landed on a major list in all three of the major English-language markets.
Amazon.co.uk put it on their list of best books of the year, then The Globe & Mail in Canada did so in today’s paper, and I was just informed by a colleague in D.C. (she woke early with insomnia!) that it is also on the Washington Post ‘Notable Books of 2013’ list, online today, in the paper tomorrow. Too early for single malt, but I’ll have an extra latte.
I’ll also add something. For those writing seriously, this sort of thing goes way beyond possible book sale boosts. The Globe and the Washington Post are among the most respected book pages in today’s sadly diminished newspaper book coverage. We all write, if we’re ambitious, to have our work noted, recognized, ‘gotten’ in places like that. Strong, thoughtful reviews, such as those that came for River in the spring, are reinforced by year-end endorsements, and that matters internally, too, in the long process of crafting a novel.
In other words, a good morning.